Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist. And, then some more!

Social Media 179

Social Media Media LinkedIn Community 179

Communications Conversations

MARCH 10, 2021

And that’s impacting how companies handle and manage social media marketing in a big way. Now, I realize people have always complained on the internet and social media, but the tenor seems to have shifted lately. People are angry–and it’s coming out sideways on social media. What am I talking about? Yes, it is.

Social Media 197

Social Media Marketing Media YouTube 197

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

Meeting 84

Meeting Automotive Media Transportation 84

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros. What will be our “new normal”?

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

SEPTEMBER 8, 2021

Press launches have always been an effective way to inform the media about recent business developments. However, press releases have been evolving each year and adapting to new technologies and tendencies. The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. If […].

Creativity 153

Creativity Technology Company Media 153

Sword and the Script

DECEMBER 28, 2021

If you want content marketing to augment PR, social media and other marketing activities…. Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Need an extra pair of hands in 2021? If you want social proof….

Blogging 141

Blogging Software Google Content Marketing 141

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Brad Marley | Yelram Media.

Marketing 174

Marketing Employee Content Marketing Training 174

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By

Consumer 195

Consumer Publicity Media Analysis 195

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021. Is Media Relations Dead?

Blogging 97

Blogging Automotive YouTube Mobile 97

Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The smartest will reevaluate their media budgets, and reinvest some of that spend in content to up their effectiveness overall. Technology.

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. It was approved in 2021. I also act as the editorial producer for SAE.org.

Automotive 75

Automotive Groups Meeting Technology 75

Reputation Us

JANUARY 27, 2021

Here are the upcoming Q1 2021 webinars, workshops and presentations that Casey Boggs of ReputationUs has been asked to participate in over the next few months. Nonprofit Association of Oregon – “Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2021 and Beyond” February 23, 2021 @ 10:00 am PST.

Nonprofit 78

Nonprofit Reputation Crisis Technology 78

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

PRSay

OCTOBER 8, 2021

Entrepreneur, author and Emmy-nominated tech media personality Randi Zuckerberg is trying to focus on seeing some of the good that’s come out of this devastating global pandemic. I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct.

Creativity 176

Creativity Facebook Technology Employee 176

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Onclusive

NOVEMBER 3, 2021

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game. Date: November 18, 2021.

Analysis 370

Analysis Corporate Reputation Measurement 370

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Social media engagement and consumer behavior. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . It’s a great time to be at Critical Mention.”.

Analytics 78

Analytics Technology Instagram Leadership 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. In 2020, necessity became the mother of innovation.

Conference 299

Conference B2B Meeting Fashion 299

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021.

Meeting 89

Meeting Media Pitching Newspapers 89

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries.

Report 52

Report Trends Media Infographics 52

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Trends 105

Trends YouTube Tourism Video 105

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Date: Thursday, July 15, 2021. Webinar Speakers.

How To 370

How To Internal International Employee 370

Agility PR Solutions

AUGUST 17, 2021

With blockchain taking the world by storm, one transaction at a time, companies regardless of industry are lining up to leverage the technology to their advantage. Gone are the days when blockchain was a technology just for techies and companies that can decode complex jargon. The case is not any different in the Media & […].

Agency 78

Agency Technology Industry Company 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 142

Trends LinkedIn Video B2B 142

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Should your goals for earned media coverage be reassessed? Should your goals for earned media coverage be reassessed?

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Should your goals for earned media coverage be reassessed? Should your goals for earned media coverage be reassessed?

Software 78

Software Resources Tools Agency 78