Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). FIR Network).

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: Code of PR Ethics? 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. The posts listed below are the those that were the most read as measured by clicks. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019.

SEO 102

SEO Software Resources Newspapers 102

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. There are some 30 speakers lined up to present sessions on earned media – many of them are best and brightest in our industry. This year’s r eport is freely available on Ned’s Job of the Week website or on SlideShare.

Training 96

Training Trends Media Survey 96

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Reports from the JOTW Communications Survey in 2019 and 2018. What is PR?

Survey 87

Survey Public Affairs Corporate Trends 87

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. LLMs are at the heart of generative AI technology. More gen AI.

Software 133

Software Reddit Technology B2B 133

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. It’s time for digital media and corporate communications teams to reach across the water cooler and really cooperate.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 117

Software Tools Publicity System 117

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. Some of the other statistics that stood out in the report were: Awareness is the top branding concern.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

OCTOBER 22, 2019

If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. When the webinar is over, you can still drive value by repurposing the content for blogs, presentations, sales enablement tools and more. Those that are in it for the long haul will see big rewards in 2-3 years.

Marketing 66

Marketing Survey Study B2B 66

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 108

Marketing How To B2B Exercises 108

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” But that’s a talent supply issue for a different blog post. Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 99

Survey Media Relations Corporate Communications 99

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. And what should brands have their eyes on as we head into 2019? First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. PR measurement. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Fast forward to 2019, and coverage earned online is king. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative.

Brand 109

Brand Branding Reputation Corporate 109

Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

OCTOBER 6, 2020

The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. It was popularizing attribution measurement in PR. History of Leaks Cision is no stranger to news “leaks” either.

Software 178

Software SEO Company Tools 178

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122