Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them. 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. 1 Gallup: Only One in Ten Possess the Talent To Manage (2015).

Leadership 52

Leadership Training Employee Media Training 52

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Blog: Code of PR Ethics? 2019 JOTW Communications Survey.

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far?

Reputation 77

Reputation Employee Film Internal 77

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. In terms of pocket depth, Innodata did ~$56 million in sales in 2019 and has a market capitalization of $160 million.

Company 151

Company Tools Technology Software 151

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far?

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Communications Conversations

OCTOBER 31, 2019

It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. She writes like a human being–not a robotic corporate executive. That’s what connects with employees and prospective employees. Not in 2019.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). It immediately generated responses from my newly formed network, and two of those responses led to job offers, with one of these leading to my getting hired for a corporate VP job.

Survey 78

Survey Public Affairs Government Community 78

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers. ” ​ Subscribe to Mindful Matters blog.

Facebook 79

Facebook Social Media Government Employee 79

Mindful Marketing

AUGUST 23, 2019

On August 19, 2019, 181 CEOs of the Business Roundtable , a Washington D.C.-based based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. ” Those are nice sentiments.

Corporate 50

Corporate Community Nonprofit Banking 50

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. “The Content picks.

Software 156

Software Tools Print Technology 156

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. for event details.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Similarly, looking at EY’s research, 42% of ‘purpose laggards’ report flat or declining revenue compared to only 15% of purpose ‘prioritisers’, so the report seems to imply that revenue growth is somehow linked to corporate purpose.

Airlines 48

Airlines Local Wikipedia Travel 48

The Hoffman Agency

DECEMBER 20, 2017

In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. The top tax rate on C corporations drops to a flat 21% (down from 35%); graduated rates are eliminated. What’s new. Section 199 deduction.

Small Business 48

Small Business Transportation Employee Financial 48

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

JANUARY 2, 2019

looks a whole lot different in 2019 than it did in 2009 when I first started to build mine (online, at least). Today, I want to talk about six rules to building and maintaining YOUR “personal brand” in 2019. Rule #3: You don’t (necessarily) need a blog or podcast. It’s a virtual networking at its best.

Brand 98

Brand Branding LinkedIn Facebook 98

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 94

Technology Software Resources Pitching 94

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. By Frank Strong, Founder & President of Sword and the Script Media.

Survey 377

Survey Media Relations Media Ethics 377

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. Was the coffee machine broken this morning? And I agree.

Publicity 52

Publicity How To Industry Study 52

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. 3) lack of employee experience (25%). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Case in point?

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 27) Executives and employees as the way through the clutter. 17: Wendy Zajack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. Earnings and Acquisition Execution.

Marketing 63

Marketing Pitching Corporate Tools 63