Landis PR

DECEMBER 20, 2021

In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Analyze trends in real-time. Social channels supplied companies with real-time feedback on customer behavior. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Customer service and Chatbots (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. Shorten URLs. Until next time! Critical Mention.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Measurable.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: Customer experience or CX is one of the hottest trends in business at the moment. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The conference will be held in Cleveland, Ohio, July 2019.

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

JANUARY 30, 2019

24/7/365 customer service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. That’s a good starting point, but you need to get deeper to truly understand what your media worth. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The conference will be held in Cleveland, Ohio, July 2019.

Conference 40

Conference Marketing Analytics Case Study 40

Solo PR Pro

DECEMBER 11, 2018

That is what you’ll find in the 2018 Social Media Benchmark Report from Rival IQ, a Social Insights API that recently entered into a partnership with Hubspot. Twitter is the ideal channel for customer service engagement, while Instagram and Facebook are the places to post videos to entice travelers to finalize their bookings.

Social Media 45

Social Media Report Fashion Instagram 45

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164