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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Why Owned Media is Key to the Future of PR.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

A study published in the mbio journal, and conducted by researchers at Yale University and Albert Einstein College of Medicine of Yeshiva University showed that by including at least one female in the planning committee for meetings, the number of female speakers invited increases. June 4, 2014. January 7, 2014. January 7, 2014.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

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These were the top publishers in Singapore for 2022

NewsWhip

Mothership.sg , which was only launched in 2014, followed behind with 12.7M Their top story was about Singapore fighting climate change with sustainability (41k), followed by two debriefs on local (35.6k) and imported (21k) monkeypox cases. . engagements during the year. engagements. . The fourth and eighth top websites, Zaobao.com.sg

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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

After all, if your client manufactures solar panels, and the local business journal will be doing an issue that June on green heating and cooling alternatives for businesses, the editorial calendar helps you pitch that outlet in a timely fashion, increasing your chance of success. .

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Behind the Headlines with Yvonne Lorie

Cision

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.