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How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories. Public Relations'

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

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4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. We Don’t Have Budget for Software or Social Media Advertising.

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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

In 2014, I rode along with a group of passionate EV fans through Europe for two weeks. How long have you been in journalism and how did you get started? It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Describe the craziest or most fun story you have written. Pay rate per word. :).

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

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