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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized. PR will embrace paid media.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

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Behind the Headlines With Lauren Kaufman

Cision

We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

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Investor Relations Study: Serve the Correct Owned-content on Your IR Website

Beyond PR

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Information overload occurs when you try to consume too much knowledge or data at once. A 2014 study on media usage and ad exposure revealed a typical adult’s daily media consumption was nearly 10 hours. What is information overload? It happens when you try to absorb more information than is humanly possible.

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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. More recently, fake news has laid the groundwork for a new-found trust in advertising. PR is less expensive than advertising.