Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

MaccaPR

FEBRUARY 11, 2016

In 2013, the Betty Crocker brand of baking and consumer packaged foods went to the Pride festival to celebrate all families - with cupcakes, of course. The first TV spot was a major win for Cheerios and led to a 2014 Super Bowl spot. Check out the case studies below: "Betty Loves All Families" - Betty Crocker. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Flatiron Communications

DECEMBER 14, 2015

Mr. Roberts was up first and chose to use his presentation time to showcase Comcast’s new (since November 2014 ) X1 Guide, “the industry’s first voice-guided TV interface:” “We’re at 10 million boxes and deploying 40 thousand a day.” “Give consumers what they want, which is what X1 does.”

Television 28

Television Newspapers Conference Retail 28

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. The social Fringe community. 100% of the ticket price is returned to artists.

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

Contently - Strategy

MAY 7, 2020

Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. The corporate promotion and conflicts of interest were too blatant.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. All 160 episodes since July 2014. Hot off the printed press. But I did consume a lot of news, particularly the Saturday Guardian. To be the best, you must be able to master hard things, quickly. If you can’t learn, you can’t thrive. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago. billion in cash earlier this year.

Creativity 120

Creativity Retail Social Media Print 120

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. The order of most to least trusted remained the same in 2014 and 2015: NGOs. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Government.

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. .’” – Tom Pick | Webbiquity.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Your team needs to keep up with and swiftly respond to evolving consumer behavior. Twitter paid amplification?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115