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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). This isn’t a reflexive reaction either.

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. Why: “Yes, there [are] still print and broadcast media. Top Takeaways From NRF.

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