Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. As I write this post currently, we’re closing in on unthinkable 20% unemployment. Target Marketing: [link] 18. The Association for Women in Communications: [link] 7.

Publicity 106

Publicity Communications Local Resources 106

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. Being a non-geek, I had no idea that WordPress’ WSYWIG editor has a lot more options than show up in your “kitchen sink&# when you’re writing posts. Image: tamra hays via Flickr, CC 2.0

Blogging 81

Blogging Facebook Twitter Measurement 81

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Of course, I couldn’t write a post like this without nominating a couple people myself! Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. 2011 Update. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. In 2001, the theme was “No Place Like Home.”.

Communications 105

Communications Community Crisis Film 105

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!

Brand 71

Brand Branding B2B Exercises 71

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 40

Blogging Strategy Resources Writing 40

Communications Conversations

NOVEMBER 21, 2014

I’m writing to you today from lovely New Ulm, Minn., where I spoke to a group of 40-or-so marketers and PR folks about Facebook ads. Chris Bevolo , principal at Interval –a marketing health care agency–for the last 19 years, recently merged his firm with Nashville-based ReviveHealth. Congats, Aaron!

Agency 121

Agency LinkedIn Groups Community 121

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. 2011 Update. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. In 2001, the theme was “No Place Like Home.”.

Communications 81

Communications Community Crisis Film 81

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49

Sword and the Script

AUGUST 27, 2016

Google influences online marketing. Three recent projects stood out for me given the relevancy to marketing. And so Google is the theme for this week’s Unscripted Marketing links. And so Google is the theme for this week’s Unscripted Marketing links. It shapes publishers. It’s a zeitgeist’s zeitgeist. Live by Google.

Google 60

Google Mobile Transportation Content Marketing 60

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?

Measurement 102

Measurement Blogging Tourism Social Media 102

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Mark as read Approve comment Okay wow, you brought with the poetry and the blogging. Wanna Subscribe?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. says: January 4, 2011 at 10:01 am [.] Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.]

Social Media 78

Social Media Web Media Measurement 78

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Wanna Subscribe?

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. Even when I am reading blogs or catching up on Reader. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. I mean, look at me. So, come on, then.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Write original, timely, relevant content , says Google (heard this one before ?). Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! I can only imagine what we can do in 2011. I traveled a lot. And loved it. Bring it on!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

Measurement 77

Measurement Publicity Web Analytics 77

PR Breakfast Club

MAY 19, 2014

Gini has great respect in the PR/marketing/social media world. My only concern was that the book would be a collection of blog posts from her blog of the same name. An example Gini gives of this is from 2011, when Kenneth Cole sent out the infamous “spring collection” tweet during the uprising in Cairo, Egypt.

Case Study 49

Case Study Television Radio Social Media 49

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57