Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows
Sword and the Script
OCTOBER 3, 2020
Business travel won’t end – but travel budgets might be harder to justify in the age of Zoom. Published attendee registration fees were waived en masse. Some events even started covering travel expenses for attendees in exchange for a required number of pre-scheduled meetings with exhibitors.” What sort of data?]
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