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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

Business travel won’t end – but travel budgets might be harder to justify in the age of Zoom. Published attendee registration fees were waived en masse. Some events even started covering travel expenses for attendees in exchange for a required number of pre-scheduled meetings with exhibitors.” What sort of data?]

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Careful, NOW.

Bad Pitch Blog

There''s no way you can catch a boo-boo onscreen, but most folks won''t print out the written work.Today things travel casually, desk to desk, until the work goes out without someone realizing, "Wait, wait. Books are worth discussing, since most are edited "from afar," where committees babble haughtily about plot or mis en scene or arc.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The original creator of the message has no control over how a message passes through a network or how it is modified en route. Its response has been a formal rebuttal.