Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers.

Banking 40

Banking Training LinkedIn Google 40

Shift Communications

AUGUST 3, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Recall that our framework for choosing a PR strategy is based on three dimensions: pace, power (resources), and voice. Your PR strategy likely will not be able to go for national publications/top influencers out of the gate.

Strategy 60

Strategy Telecommunications How To Advertising 60

ZudePR

DECEMBER 30, 2016

2: Influence: The Psychology of Persuasion by Robert B. Cialdini explores why people are influenced to act in certain ways: “Just what are the factors that cause one person to say yes to another person.” Mental shortcuts to compliance. A spoiled rich girl gets married three times and survives the Civil War.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115