Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. By listening to conversation trends you can identify when your target audience shares the greatest number of posts within a specific topic.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. You have to be able to prioritize starting every strategy with insights and analytics. It really has to be at the center of what you do.

Data 78

Data Media Analytics Energy 78

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. Dave Oates: They might be like, “Hey, there are three trends over here that say company X, the local restaurant in Lake Forest just served something that was horrible, or their floors were dirty, or some silly something. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78