Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Contrasting the intimacy of her hand-drawn message to Dad with the immensity and technology of space, and the cars writing in unison across miles of lake bed is effective. It was a brand win. Did they cross them?
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