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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more. BIGfish Communications. Approach: We listen. Work hard play nice.

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Downing Street’s communications revolutionary

Stephen Waddington

It’s one of the greatest marketing and public relations campaigns of my lifetime. Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. Few in the media have called it out. Both are critical to a healthy democracy.

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Behind the Headlines With Dan Gregory

Cision

Storytelling, while central to PR strategies, is a delicate process. When I worked for the Army, one of my civilian colleagues in public affairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. My guiltiest pleasure is…listening to movie scores while writing. Rapid Fire Round.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].