Onclusive
AUGUST 3, 2021
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.
Communications Conversations
APRIL 6, 2015
They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.
Prohibition
AUGUST 29, 2023
When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.
B2B PR Sense
JANUARY 5, 2018
Or a correction be issued if it is in print. Product launch. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling. Crisis management. Social media strategy.
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