Remove Marketing Remove Print Remove Product Launch Remove Storytelling
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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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How long before virtual reality transforms corporate storytelling?

Communications Conversations

But, these examples we’re seeing so far are largely brand/marketing-type executions. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” Storytelling happens in print.

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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Or a correction be issued if it is in print. Product launch. Content marketing. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling. Crisis management.