PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. When you’re writing a press release, there are a lot of elements to think about. Not so fast!

Writing 87

Writing Small Business SEO Local 87

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Whether it’s through a phone call, email or in-person pitch meeting; if they don’t like your PR pitch, or you plan B “pivot” pitches, then just move on. We all know journalists are busy people.

Pitching 60

Pitching Strategy Examples Report 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Examples of trendjacking. Watch webinar. Read transcript. Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. That could have been 20 years ago or more.

Marketing 65

Marketing Content Marketing Insurance Insurance 65