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Pitch Ideas

PR for Anyone

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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What makes a media story relevant?

PR for Anyone

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. Right now what is relevant is COVID-19. That's relevant.

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PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

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How to Give a Great Media Interview

PR for Anyone

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. These are nuggets of information you provide in a succinct manner getting your message across quickly and easily. Media is editorial content unless you are paying for advertising.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: Is print media dead? Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership.

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