Waxing UnLyrical

JANUARY 24, 2014

“I don’t look perfect in this outfit so I’m going to duck out of the job interview.” ” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.” Perfect is as perfect does.

LinkedIn 83

LinkedIn Interviews Google Corporate 83

Shift Communications

AUGUST 22, 2018

I have been lucky enough to have two internships, and I can honestly say that these experiences have given me a lot more of an eye opening than I received in the classroom. Being somewhat new to Boston and a first-year graduate student, I did what any good student would do…I went to Google! Here’s where internships come into play.

Internal 68

Internal International Transportation B2B 68

Shift Communications

AUGUST 7, 2015

It’s easy to stay glued to our desks and computer screens, but sometimes a change of scenery can do the brain some good and provide the perfect productivity boost. Part of life (with or without work) is feeling like there aren’t enough hours in the day, but time doesn’t always have to be the enemy.

Meeting 60

Meeting Training Course Conference 60

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. They make someone feel good, but do nothing for the company’s bottom line. Open rates are good. Guest Post by Scott Kaminski. “If

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

JULY 29, 2016

Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. As you know, a long, long time ago (actually not all that long, but long enough!), You should absolutely not abandon “good” measurement.

Measurement 40

Measurement Banking Meeting Local 40