What is Digital PR? Read Before Starting Your First Campaign
Buzzstream
MARCH 13, 2024
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. In contrast, traditional PR has broader metrics to measure public perception and sentiment.
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