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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Let the agency handle all media relations. Not convinced?

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

We do this every day, diving into our clients’ products and services, wrapping our heads around the intricacies of their technologies and finding that nugget of information that will be intriguing to a member of the media. Suggest a Skype here and there. The results were national, brand defining coverage. . Genuine Curiosity.

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The Relationships You Must Commit to for Content Marketing Success

Cision

For instance, Lars Silberbauer , Global Senior Director of Social Media & Video at LEGO, took the stage after Joe’s address and showed us what complete commitment to content marketing looks like. It’s not necessarily about content or technology, he explained in his keynote. Commit to customers.

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Is Voicemail Dead?

Waxing UnLyrical

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail.

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