Remove tag measure-pr
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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

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The Debrief: The Metrics Execs Want To See

Shift Communications

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. Sales : While not every announcement or launch will have an immediate impact on sales, don’t let the bottom-line stray too far from your attention. Tori Sabourin. Photo Credit.

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How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Sure, they’re having to deal with a few issues via PR/social media channels. Remember the last time Target “took a big PR hit?”

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place. When I have a product launch, I like to use multimedia-rich press release for this segment. Finally, and one last point that must be part of the process is measurement.

B2B 60
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A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

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105 Tips for Successful Social Media Marketing

Beyond PR

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Us neither.