Onclusive

JUNE 28, 2017

There must be a universal agreement from the get-go, so no one’s scrambling for data that makes them look good but doesn’t actually provide utility to the company. “If One of the main reasons why we report in the first place is so we can use data-driven insights to inform future work. Demonstrate connectivity. Less is more.

Report 150

Report Marketing Guidelines Internal 150

Sword and the Script

DECEMBER 21, 2021

We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. ” 4.

Analytics 40

Analytics Interviews Google YouTube 40

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless.

Strategy 40

Strategy Marketing Energy Training 40