Cision

APRIL 6, 2015

The average podcast lasts about 30 minutes. Users listen to about 22 minutes per podcast. Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Want more tips about podcasts and other multimedia formats? Don’t use listens to measure success. is 25 minutes.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. What do you think they’d read or deserve to know about? Especially in the data age.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52