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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

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7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. Get out of your media bubble. There are now five PR people for every working journalist. Step up support for “real” news outlets.

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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Use your expertise to tailor each of these tips with a storytelling approach. Educate your target audience.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I’m deeply interested in what’s going on in the world outside my field or specific sector, and find it shocking when PR colleagues says they don’t follow the media—I do hear that!

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