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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Smaller companies can seize sudden PR opportunities.

Small Business 168
Small Business SMB Local Viral 168
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Why Small Businesses Need a Media Database

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245
Small Business Media SMB Pitching 245
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