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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. Smaller companies can seize sudden PR opportunities. Everyone likes an underdog.

Small Business 168
Small Business SMB Local Viral 168
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Why Small Businesses Need a Media Database

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245
Small Business Media SMB Pitching 245
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