Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance. We do an annual Halloween PR blog post that’s always well-received. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180