Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Personally, I am most proud of our Women in Transportation series at FleetOwner. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. If your PR campaign triggers thoughts and associations with places we don’t normally go, you’re likely to win new fans and keep loyal followers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. 6) Media gets in Free.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. What advice do you have for PR people that want to pitch you? I love to work out at the gym nearby and ride my bike on local roads.

Meeting 65

Meeting Automotive Engineering Media 65

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “ They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Strategy 40

Strategy Media Radio How To 40