Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper. Want more pitching tips?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR Conversations

OCTOBER 12, 2011

Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics. Indeed, one of the claims made to explain the ongoing gender shift of the occupation is that women have better people skills.

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Ethical Voices

JANUARY 8, 2024

Just like we weren’t when social media came out back in the early 2000s or a decade earlier when we first started having the internet. In social media, we have to acknowledge and disclose who’s behind this, who’s paying it, influencers and stuff. Those innovations transformed how we live and how we practice.

Ethics 82

Ethics Publicity Guidelines Technology 82