Knowledge Base Marketing Media Newspapers 
PR Conversations
OCTOBER 12, 2011
Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics. Indeed, one of the claims made to explain the ongoing gender shift of the occupation is that women have better people skills.
Cision
AUGUST 12, 2016
Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. That’s the job!
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