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Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Read the free white paper today! Define your approach.

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3 Rewards to Reap From Brand Journalism

Cision

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Read the free white paper today! Build Awareness.

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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper!

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10 Easy Ways to Leverage Press Coverage

Cision

Your shares will help build a reputation as a future source who drives results for them. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. For example, ask a question to prompt discussion around the article. Write a press release.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

In basic terms, employer brand is the reputation a company has as an employer. My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. role in marketing and communications.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. In other words, data-driven storytelling produces leads.

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2022 PR Predictions

Landis PR

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already).

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