Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How long have you been in journalism and how did you get started? I do love cooking, though, and someday I’ll get around to writing all those fictional stories rolling around in my head.

Meeting 90

Meeting Transportation Media Journalism 90

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. The rise of brand journalism has fundamentally changed the role of the newsroom managing editor.

Brand 60

Brand Branding Journalism Product Launch 60

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60