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Top 100 Sites for Marketers

Cision

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

And you can’t have a productive workplace if you’re not measuring it. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Provide information that will help customers connect with you, including your physical and web addresses, phone number, business email address, and photos. Optimizing your overall web presence is also important. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results.

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The Top 50 Social Media Influencers on Twitter

Cision

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch her on-demand webinar today!

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel.