Sword and the Script
SEPTEMBER 18, 2018
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. Want to be interviewed for the Off Script series?
Cision
MAY 17, 2016
In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. If you’re careless with one piece, the whole strategy will suffer. So lastly, hold onto your curiosity. Rapid Fire Round.
MaccaPR
MARCH 7, 2016
Pharmaceutical giant Eli Lilly and Company (full disclosure: a former client of mine) has mastered this approach using widgets to pull updates from its brands, corporate blog and social media channels onto the Newsroom homepage. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.
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