Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. It is often touted as a race-, gender-, and otherwise bias-free solution to making decisions and/or performing marketing tasks in an objective manner.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I very much enjoyed journalism and had a blast doing it. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Want to be interviewed for the Off Script series?

Media Relations 68

Media Relations Media Insurance Insurance 68

Maxim Behar

NOVEMBER 16, 2020

I read articles from the Wall Street Journal - two pages on the topic of "Failure of the Swedish model", then there are 5 more articles that talk about the success of the Swedish model. The third part is when they show interviews with people who say the exact opposite. Watch the interview here. Why did this happen?

Government 52

Government Measurement Crisis Radio 52