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Dissecting Publicity’s Impact on Pharma Companies

Cision

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Click to enlarge.

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said. We’re going to be about a change,” Sherinian said.

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The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. It should outline how information is cascaded and approved through the organization, and through which channels internal and external communications will be deployed.

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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. In pharmaceutical PR, they call it “conditioning the market.” Have joint planning sessions. Start content well head of a key launch or event.

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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

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Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.