Remove Internal Remove Print Remove Retail Remove Storytelling
article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v.

article thumbnail

Rebirth: LEGO

The Hoffman Agency

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. He tackled the internal business units which weren’t turning a profit. Let’s set up a T-shirt printing department. By Chris Owen, Director, UK. Fancy setting up a LEGO Theme Park?

Retail 36
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52