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Letter from York

Stephen Waddington

I’m en route to York on LNER for lunch with my daughters today. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. Something new for 2019. Let me know what you think. I’ll let you know how we get on.

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The NewsWhip Pulse Episode 1 Recap

NewsWhip

One perhaps unexpected aspect that came out of the early days of the pandemic was the public turning en masse to trusted news sources to get information about the virus. The narrative that captured the most public attention was police officers kneeling alongside protestors or joining marches. Iffy quotient.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.