ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. If you’re in insurance, talk about that. Think about what value you can bring to kids or parents and this goes from pre-school through college. All kinds of things you’ve got sports starting.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

JUNE 30, 2021

Anybody related to taxes, accounting, wealth management, insurance, anything at all. This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that. It’s Financial Planning month. Of course it is Breast Cancer Awareness Month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story? Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49