Mindful Marketing

FEBRUARY 26, 2023

It’s hard enough to get and keep a job versus talented humans, so what happens when AI comes calling on our careers? It’s hard enough to get and keep a job versus talented humans, so what happens when AI comes calling on our careers? If it could write a compelling Mindful Marketing piece, who would need me?

Ethics 94

Ethics Advertising Advertising Analysis 94

Mindful Marketing

JANUARY 29, 2023

But, with its boundless ability to process information and a deep desire to satisfy humans’ queries, can artificial intelligence be trusted to pump the brakes when people propose improprieties? An enlightening two-hour conversation with the newly famous bot, led me to conclude, “No.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. It also won’t wipe out jobs instantly.

Marketing 50

Marketing Training Data Ethics 50

Sword and the Script

SEPTEMBER 24, 2016

Yet business executives love a good war analogies and here we are mashing these terms together again, perhaps even artificially. Yet business executives love a good war analogies and here we are mashing these terms together again, perhaps even artificially. We like to use the term AI because it sounds better.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

OCTOBER 15, 2016

His ideas are still relevant: “He’s an outspoken critic about the industry’s chart toward ‘lunatic’ work and the awards-show circuit that champions it. The entire piece is more than 3,000 words long and is worth carving out time to read carefully. Look out IBM Watson, here comes Einstein by Salesforce.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190