article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 191
article thumbnail

Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology.

Meeting 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. I would even throw content written by professionals on platforms like LinkedIn in here, too, as it often contains misses and mistakes as laid out in the AP Style Handbook. But, over the last 10-15 years, a lot has happened.

Handbook 131
article thumbnail

Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If An editorial in the Vincentian newspaper of St Vincent and the Grenadines said Barbados had shown it could be “easily accomplished”.

article thumbnail

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. How to make sure your employees understand how you value ethics.

Ethics 91