Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

Small Business 74

Small Business Local Marketing Guidelines 74

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Early into the social distancing phase several brands quickly acknowledged the situation through visuals. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Rallying around small business. It’s not about the logo. The familiar McDonald’s arches were clumsily pulled apart.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 66

Publicity Small Business Advertising Advertising 66

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52