PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. What is Google Analytics 4? Why is Google Analytics 4 important?

Analytics 69

Analytics Google Mobile Measurement 69

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? What is Google Analytics 4? It uses two types of Analytics Insights : automated insights and custom insights.

Analytics 67

Analytics Google Mobile Data 67

PR 20/20

DECEMBER 13, 2022

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. The version you are familiar with, Universal Analytics (UA), has received a major makeover with the announcement of Google Analytics 4 (GA4).

Analytics 52

Analytics Google Report Data 52

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Pitch analytics The pitching analytics are where Propel really shines in my opinion.

Software 136

Software Pitching System Analytics 136

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. Update to edit mentions: You can now easily add saved mentions to folders directly from the edit mentions feature. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 94

Pitching Print Measurement Report 94

Katie Paine's Measurement Blog

MAY 25, 2023

Here are the tools we typically use (depending on how much data a client needs and what metrics their objectives call for): LexisNexis News Desk, Talkwalker, AnswerThePublic, Hootsuite, SparkToro, Awario, Brand24, Google News, Google Trends, and Google Analytics. Don’t buy more than you need.

Measurement 52

Measurement Communications Survey System 52