Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 124

Communications Crisis Internal International 124

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Cision

APRIL 12, 2016

It involves a mix of reputation-building and personality-driven outreach for the people behind the brand. At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. No, not really. Who do you think has great public relations?

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Who is your favourite writer?

Journalism 79

Journalism Ethics Film Construction 79

ZudePR

MAY 22, 2018

Names of films and books that have entered the lexicon of the English language, and are used as shorthand to mean something else, are rendered lower-case. Use italics to express thoughts/internal dialogue. Mark them when you print off your document, then run a ctrl f and sub in alternatives. Sail away from the safe harbour.

Writing 95

Writing Google Comparison Government 95