Remove Ethics Remove Pitching Remove Print Remove Privacy
article thumbnail

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. So, was Definers ethical? If you lose, I win.

Facebook 224
article thumbnail

New book: AI tools for public relations

Wadds Inc.

The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building. It also carries a heavy duty disclaimer about data privacy, security and fact-checking. Thank you all for your patience and understanding.

Tools 52
article thumbnail

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 128