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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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USA Today’s Tips for Pitching to Get News Coverage

Cision

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. A word to the wise PR professional: USA Today reporters are extremely strict with their ethics policy and won’t be bought even if you try.

Pitching 120
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. 30 agencies submitted data to the project.

Publicity 128
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Exposing PR’s weaknesses

PR Conversations

We see this almost everywhere that PR is discussed online (and often in print too). Not that I oppose an open door policy, but the implication that once in position, all PR practitioners do is spin around in their fancy office chairs. Also then as an occupation, we never seem to get a step closer to an ethical future for PR.