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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40