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Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory. we continue to do research on the theory.

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Sex sells – faking it in public relations

PR Conversations

She found PR could be considered as involving “emotional labour” whereby feminine traits are exploited in managing relationships with colleagues, clients and the media. Liz Yeomans has been looking at gender identity in PR by exploring the experience of those working in agencies when managing professional relationships.

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Who talks to (and about) colleagues like that?

PR Conversations

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. We hope to activate the accounting department first.