ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Communications Conversations

APRIL 4, 2016

But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. They’re thinking about it as a key storytelling device. They include infographics. And, they’re thinking about it as a multi-media hub.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

JULY 31, 2019

To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85